Free Home Evaluation

Good marketing starts before a home ever hits the MLS. Lalla uses professional photography, immersive 3D tours, and drone photography to make your home stand out in search results and social feeds — because most buyers form an impression before they ever walk through the door. Your listing goes out through RE/MAX Plus and the MLS with strategic pricing and positioning, and Lalla follows up with targeted digital promotion to reach buyers who are actively looking in your community. The goal is more eyes on your home, more showings, and stronger offers.

Pricing your home accurately is one of the most important decisions you’ll make in the sale process — price too high and you sit on the market; price too low and you leave money behind. Lalla offers free home evaluations that go deeper than an automated estimate. She pulls current MLS data, analyzes comparable sales in your specific neighborhood, and factors in the features and condition of your home to arrive at a pricing recommendation that’s strategic, not arbitrary. It’s a conversation, not a lecture.

The CFSP (Certified Full Service Professional) designation means Lalla has completed specialized training in presenting and marketing distinctive homes — properties that stand out for their character, quality, or price point. Whether your home is a historic Victorian in Brighton, a lakefront property on Lake Ontario, or a custom-built home in a sought-after neighborhood, Lalla knows how to position and market it to the buyers most likely to recognize its value.

In a healthy Monroe County market, a well-priced, well-presented home can attract offers within days — sometimes within the first weekend. That said, every home and every market is different. Higher price points or homes requiring more preparation typically take longer. Lalla will give you an honest timeline based on your specific property and current conditions in your neighborhood — not a number designed to make you feel good, but one you can actually plan around.

Lalla will walk you through a pre-listing preparation plan tailored to your home — not a generic checklist. Some homes need very little; others benefit from targeted improvements before hitting the market. The goal is always to maximize first impressions without over-spending on renovations that won’t return the investment. She’ll help you prioritize what matters most, work with you on staging approach, and make sure your home is photographed at its best. First impressions in real estate are often made online — before a single showing.

The 2024 NAR settlement brought real changes to how buyer agent compensation is handled, and it’s something every seller should understand before signing a listing agreement. The short version: compensation arrangements are now negotiated and disclosed upfront rather than set by default through the MLS. Lalla will walk you through what this means for your specific situation — how to think about buyer agent compensation as a strategic tool, what your options are, and how to position your listing competitively without confusion or surprise. Transparency is the whole point, and Lalla takes that seriously.